FOR IMMEDIATE RELEASECONTACT: Frank Guglielmi (734) 844-2781frank.guglielmi@meijer.com
MEIJER IS FIRST RETAILER TO LAUNCH PHONE APP
TO HELP PINPOINT ITEMS WITHIN A STORE
Meijer’s Find-It App Will Identify The Precise Location Of Any Product;
Also Offers Information On Specials And Sale items
GRAND RAPIDS, MI (August 26, 2010) – Looking to find where an exotic fruit is located within Meijer while standing in the garden center? Trying to locate a particular cereal brand in relation to where golf balls are sold in the store? And where did I park my car?
With the launch of Meijer’s new Find-It phone application, shoppers will be able to pinpoint precisely where products are located within the store, be provided information on sale items, and even see the exact location of their car in the Meijer parking lot.
The Find-It app marks an industry milestone, as Meijer becomes the nation’s first retailer to offer such a location-based mapping and search platform via a mobile application. The free phone app is now available for iPhone, iPod Touch and Android devices having been launched this week.
“We think our customers will love the fact they can instantly find any item in the store without requiring assistance,” said Elizabeth Wilson, online/mobile marketing specialist for Meijer. “Saving time for shoppers, and making sure they find what they’re looking for, is what makes this technology so desirable. We’re excited about what the future holds for leveraging technology in our stores to improve our customers’ experiences.”
The application will allow shoppers to key in the exact product they desire, and within seconds, the location of the item will be represented by a pin placed precisely on a map of the interior of the store. In addition, the app provides information on weekly specials and product promotions currently available in the store, with the ability to instantly locate the sale item.
Meijer’s Find-It app is available from the App Store for iPhone and iPod Touch at www.itunes.com/appstore/ and for Android devices in the Android market.
Beyond locating specific items and perusing current sales and promotions, shoppers can view a list of services available in the store and determine their locations, such as the customer service desk, restrooms and even Sandy, the penny pony.
Another indispensable feature for many will be the “Remember My Parking Spot,” which shows the location of your car in the Meijer parking lot.
“This mobile app is but a first step for us, and as the technology advances and more shoppers embrace its use, we’ll look to add a number of exciting new features that make it as essential as the shopping list for customers,” said Wilson.
Initially, the mobile app will work with four Grand Rapids area stores as a pilot program. These include Meijer at Cascade, the Knapp’s Corner Meijer, the Gaines Township Meijer and the Clyde Park Meijer. Depending on the success of the test program, additional stores may be added in the near future.
About Meijer
Meijer is a Grand Rapids, Mich.-based retailer that operates 196 stores throughout Michigan, Ohio, Indiana, Illinois, and Kentucky. As the inventor of the "one-stop shopping" concept, Meijer stores have evolved through the years to include expanded fresh produce and meat departments, as well as pharmacies, comprehensive electronics departments, garden centers and apparel offerings. Additional information on Meijer and the ability to shop for more can be found at www.meijer.com.
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