November 8, 2012: Meijer Again Expects to Lead the Midwest with Lowest Per-Pound Price on Turkeys

For immediate release                                                           

Contact:          Frank Guglielmi, 734-844-2781, frank.guglielmi@meijer.com  

Nov. 8, 2012

Meijer Again Expects to Lead the Midwest with Lowest Per-Pound Price on Turkeys                                    

More reasons to be thankful: Turkeys priced as low as 43 cents per pound

 

GRAND RAPIDS, Mich. – Meijer is once again announcing aggressive pricing on turkeys that are expected to lead the Midwest in low-price Thanksgiving turkeys.

“These prices show Meijer is here to give great prices on great product,” said Jerry Suter, vice president of fresh merchandise.

When a Meijer customer spends $20, they will receive $10 off any fresh or frozen turkey that weighs 10-15 pounds, or $17 off any fresh or frozen turkey weighing 16-24 pounds. The result: after spending $20, a 10-pound frozen Meijer turkey is priced at just 49 cents a pound, or a 16-pound frozen Meijer turkey will cost just 43 cents a pound.

Meijer is just as committed to variety – offering more than a dozen varieties of the holiday bird in varying sizes, ensuring there is something for everyone.

“With the national average cost of turkeys on the rise due to the summer’s drought, Meijer is proud to have truckloads of turkeys ready for the holidays while driving our prices down so that our customers can provide their families with the best Thanksgiving holiday experience,” Suter said. “And the savings don’t stop there. We have all the staples to help our customers make a memorable – and affordable – Thanksgiving meal to share with family and friends.”

Meijer is once again preparing for increased sales of premade Thanksgiving dinners for those who want the traditional holiday meal without the time spent in the kitchen. Customer demand for premade meals at Thanksgiving is a trend that has been growing for the last several years.

A deluxe turkey dinner costs $47.99 and includes a 10-12 pound prebaked turkey, home-style stuffing, roasted turkey gravy, cranberry walnut relish, mashed potatoes and green bean casserole. A deluxe ham dinner costs $47.99 and includes a 7-9 pound spiral ham, green bean casserole, mashed potatoes, roasted turkey gravy and cranberry salad. Both deluxe dinners can feed between 6-8 people. Meijer also offers just the pre-baked turkey with stuffing and gravy for $35.99.

While Meijer will work to accommodate any customer request, deli team members encourage customers to place orders for those premade dinners 24 hours in advance to ensure availability.

About Meijer: Meijer is a Grand Rapids, Mich.-based retailer that operates 199 supercenters and grocery stores throughout Michigan, Ohio, Indiana, Illinois and Kentucky. As the inventor of the “one-stop shopping” concept, Meijer stores have evolved through the years to include expanded fresh produce and meat departments, as well as pharmacies, comprehensive electronics departments, garden centers and apparel offerings. For more information on Meijer and the ability to shop for more, please visit www.meijer.com. Follow Meijer on Twitter @twitter.com/meijer or become a fan at www.facebook.com/meijer.

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